GPU Pricing Calculator
2024 Feb / UI Solution Pitch
UI Wireframing & Hi-Fi Prototypes
The client sought to refresh their GPU pricing calculator to deliver a more streamlined and user-friendly experience within a tight timeframe. My approach included developing a detailed design plan and conducting a thorough analysis to identify key user pain points in the existing solution.
The primary objective was to reduce cognitive load for site visitors by simplifying interactions, enabling easier benchmarking, and eliminating unnecessary steps throughout the navigation flow.
An additional opportunity identified was to subtly highlight the client’s commitment to 100% sustainable energy in their GPU/data center operations. Integrating this aspect into the design helped communicate the low environmental impact of their services, which can positively influence user perception and drive conversions.
Client's feedback on the project: The proposal stood out from the competition due to its high level of completion, compelling visual design, and newly introduced interactions that created an engaging, gaming-inspired tech savvy vibe & —effectively speaking the language of the target buyer groups.