Elisa TV
redesigning the landing page of Elisa TVUI / UX exercise 2020
This project is an exercise for redesigning the landing page of Elisa TV, aiming for maximizing the conversion rate with a considerable small amount of changes. With UX methodology implemented, I started with a brief survey and interviews to understand the perspective of the Elisa TV user / potential customer.
Based on the early stage of interviews and survey, I formed an assumption of (1) simplifying the TV subscribe packages option, and (2) connected the online streamlining platform with the smart lighting system can optimize the user experience and further improve the conversion rate. The mockup displayed below is aiming to test the assumptions.
Fewer package options
We all know too well, too many options often lead to paralyzing the user, so with only showing the most crucial information on every package, helping the user make their mind easier, simultaneously if the user desired to view all the options they are allow to click more info to understand the detail info of each offer.
simplifying ordering steps
Reduce the steps for ordering the TV package, in the original version, there are over 7 steps to complete the purchasing. Many unnecessary questions and input boxes give the user a second thought. Which might increase the drop out rate. Another minor issue is it carries the user to a different page, which in the survey the user found it unnecessary and slightly hard to know where they are at the moment.
