The visual identity of HMP stands out pretty well, but the overall wire frame and UI could be improve, specifically at the beginning stage, customer will need time to get familiar with the whole system and service.
Viewer's Feedback
In 2016 I participated in Helsinki Startup Weekend, the team I joined came up with an idea of building a platform where pet owner can easily match and find perfect sitter for their pet. The concept got the first prize, and three of the team member decided to continue the project, made it into a functional product. At the time I work as the main designer in the team for a year.
Project Introduction
HMP
Branding
project
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At the beginning stage, we have half the team member focus on marketing and user preference research, making sure the team are heading to the right direction. Then we went to the pet fair, dog park and other relative event to interact with the target group, testing the concept with the basic prototype. Tree testing and remote user testing to collect user insight.
Methodology
